It’s interesting
to watch the numbers each week, each year: which swims grow in popularity;
which swims diminish; where the growth is overall; and so on.
The Cole
Classic, for example, has been falling dramatically in numbers over the past
few years, but at the same time its 1km swim has continued to grow so that, for
the last two years, it’s been bigger than the Cole’s 2km swim.
We recall when
the Cole first ran a 1km swim: it was after the Cole family switched the swim
to Manly. Can’t recall exactly what year that was, but six or seven years ago.
The Bros Cole weren’t sure how well the shorter swim would go in the
marketplace of ocean swimming, but it was an immediate hit with, from memory, 650
punters on its first outing.
It reminds us
of the very first Bondi-Bronte swim, which drew 850 on a poor day. It was a
natural course; an iconic journey. Originally, the Bronte organisers intended
to run over a circuit inside the bay at Bronte. The decision to start around
Mackenzies Point at Bondi made that event an icon swim.
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The schlepp along the beach is part of the beauty of Avalon. |
It seems to
show that certain things will draw swimmers. One of them, these days, seems to be shorter
distances, which are attractive to new ocean swimmers. Another is interesting
courses: especially journeys over circuits.
Ocean swimming
has been booming, as the sports writers would put it, for years, but the growth
particularly has been with shorter distance events: 1km or even shorter.
Newport offers an 800m swim these days, which drew 30 per cent of their field
this season. Even The Big Swim (Palm Beach-Whale Beach) now offers The Little Big Swim at 1km.
It appears that
new swimmers prefer shorter distances to kick off their careers.
Around NSW,
traditional distances have been around 2km, so 1km is very much the shorter
event. In Victoria, traditional distances have been 1km+, such as 1.2km (the
distance of last Sat’dee’s Lorne Pier to Pub, which drew 4,465). There, new
events tend to be longer distances complementing the existing shorts.
Up at Whale
Beach, the Big Swim is around
2.5km, but its numbers, too, have been dropping over recent years.
Bondi-Bronte is
just 2km, which is not long for these parts, but its numbers have been falling,
too, until this season when they introduced shorter options, leading to reversal
of the downward trend overall.
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Head Babewatcher, James Goswell, was impressive in his start. (There, you happy with that, James?) |
We’ve mentioned
the Cole, which might be a withering event at their entry fees but for the 1km
course holding up the event overall. (We acknowledge the significant role that
the Cole plays, backed by Fairfax Meeja, in bringing new swimmers into the
sport. The pity is that Fairfax does stuff all to tell those swimmers about
other events that are available to them, most of which are run by the kind of
charities they say they support.)
It’s the
shorter distances that appeal to the swimmers who make the sport grow: new
ocean swimmers.
The other
appeal, we reckon, is interesting courses.
Bondi-Bronte, a
relative newcomer, is similar conceptually to The Big Swim, from Palm Beach to
Whale Beach, this year celebrating its 40th outing: it’s a journey
swim around a landmark.
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This laydees wave start was the most sedate we've ever seen in an ocean swim. |
In the olden
days, when we set up oceanswims.com (coming up to 15 years ago), there were
just 17 swims on the NSW calendar, costing $20-$25 each to enter. No-one, as we
recall, offered different distances (the first shorter distance added to an
existing, longer event in our experience was Shark Island at Cronulla, which
introduced a 1km swim to complement the 2.3km journey around the island). While
new swimmers, particularly, found this attractive, it took a few seasons before
regular punters recognised the shorter option for the opportunity it was to
warm-up before the main event).
At rates of
$20-$25 per entry, punters had little trouble accommodating the entire season. Swimmers
still do on average fewer than two swims per season, so little has changed in
that regard. But regular swimmers are a different story. This season, we have
95 events on our books in NSW (many with multiple swims) and 227 ‘round Stra’a.
Those swims generally cost $35-$40 to enter. If you did 10 swims in 2000/01, it
would cost you, say $250 spread over the season running from mid-December
through early March, maybe with Byron in May tacked on to the end. Now, those
ten swims will cost you $400, or more if you do the Cole, whose base entry fee
this season is $65 for the 2km (although you can get cheaper entry through
early entry. The fact that the Cole this season offered a sliding scale of fees
ranging from $50 when entries opened last year to $65 in the last few weeks
suggests they are sensitive to this price issue. At last.)
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The weed tickled our fancy in the run-out at Avalon. |
The points are
that it’s much more expensive to pursue your career as an ocean swimmer these
days; there are many more choices to make about which swims you do, and swimmers are making more choices: you can't assume that if it's on, they will come; and newer
swimmers prefer shorter distances.
Swimmers appear
to be becoming more discerning about the events they choose for reasons both of
season cost and of availability of options. They won’t drive as far: anecdotal
evidence surrounding last weekend’s clash between North Bondi (1,158 finishers), in the eastern
suburbs, and Avalon (450 finishers), up on the northern beaches, suggests that distance to
Avalon was a common factor in punters’ decisions to stick closer to home at
Bondi. In the olden days, a trip to Avalon was special. These days, there are
plenty of opportunities to swim at special places. As well, North Bondi offered
their Combo entry, which made it possible, at its extreme, to get four swims
for an average $22.50. Avalon can’t do that. But they could do that if the five
Pittwater swims, now loosely tied together in their Pittwater Series, also
offer a Combo entry: do all five; or pick your four or your three, at reduced
rates. Organising clubs might have to accept a little less per entry, but they
may end up with more punters, and greater economies of scale if they combined
costs, such as caps and timing. This seems to us a gimme.
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Huey watches over us at Avalon. |
We’ve long
regarded Avalon as one of our favourite swims. We love the January trek along
the northern beaches and Avalon, perhaps more than any other northern beach –
apart from Bilgola – oozes exotica. Avalon is not a particularly expensive swim
-- $35 this season, a price that’s held for a few years – and while a circuit
swim, not a journey, it offered something special. For us, it was the January
trek, and the northern run-out.
We’ve raved
about the start at Avalon ad nauseum over the years. It’s our favourite in
ocean swimming. The swim starts in the northern corner of Avalon beach, where a
runout whisks one briskly seawards. Some years, we’ve swum so close to the
rocks – yes, yes, we know, you’ve heard all this before – that we’ve felt the
tickle of the waving weed on our bellies. It’s a sensation like the mischievous
caress of the lip on our backs as we scurried along the face of a rapidly
breaking wave. In our younger days.
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Hiding behind the water sculpcha. |
At Avalon, we
even knew the lifesaver who was stationed each year on the rock just by the
start to keep the mob from straying too far over the rocks, and to pull out
those who did. He was a photographer, Tim Hixson. We saw Tim shortly after we
arrived at Avalon this weekend. We said, “We’ll see you on the rock, Tim”. But,
“No,” Tim said. “I won’t be on the rock today. We’re starting you back along
the beach.”
Incredulous, we
just couldn’t believe it! We asked why? It was to do with a lady who injured
her knee at the start last year, Tim said. Later, others said it also was to do
with the Avalon club losing, or almost losing a rubber ducky – an IRB – in the
break near the rocks the year before last, when the seas were running and the
start was hairy for inexperienced swimmers. Remember that day. Our enduring
image was of a little boy, who’d missed the start, crying on the beach.
So the Avalon
organisers pulled the start this year back from the northern corner, about 100m
south along the beach. Mind you, they left the first booee in the same spot off
the headland, so the start was on an angle across a shallowing bank as the tide
fell, through the break, which was so small it almost wasn’t there at all. That
was strange in itself: it meant that starters at the northern end of the line
had a distinct advantage over the field. You could argue that everyone had the
option to start at the northern end of the line, but thank goodness they didn’t
because the crush would have been chaotic. It would have made more sense to
bring the first booee south, too, so the start was straight out. That would
have shortened the course, but then the booee could have been taken a bit
farther out to sea, so the distance overall could remain largely unaffected.
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A very noice recovering arm. Little kiddies, take note. |
The mob
remained free to walk or run along the beach to start in the northern corner if
they wished, and we saw some do so. But that would have put them behind the
peloton, particularly with the only gentle runout operating on a very small
day.
We did that,
too: we stood on the bank taking pitchers of the wave starts, which weren’t all
that interesting given the shallowness of the bank. Before the sub-codgers and
codgers got going, we gave up, came out of the water, and trudged along the
beach to the northern corner. We entered the water as close to the rocks as we
dared, and we swam out through the runout, such as it was, over the weed, the
headland – Indian Head, so named for the face carved by naytcha into its face
in profile, whom we prefer to regard as Huey watching over us – looming over
us. So we still got
to start in the runout, but most didn’t.
It is that
runout that makes this swim special to us. Without it, even allowing for what a
lovely place Avalon is, the swim becomes just another circuit.
At times of
diminishing numbers with inversely growing discernment amongst swimmers towards
which swims they’ll do, we reckon the Avalon people need to have a close look
at how they run their swim. We can understand their aversion to the risk of
swimmers injuring themselves on the rocks in lively seas, but those seas did
not obtain this year; the risk was minimal. If you take out that wonderful
start, you need to have a very good reason for doing so.
They might also
consider offering a shorter distance. The main event is only 1.5km, which ain’t
long, but it is to someone who feels anything over 1km is an ask for one of
their first swims. Avalon ran a 500m Fins swim this season, but that’s not for
everyone, as suggested by the fact that it drew only 12 punters, most of them
kids. They need to do something to give their swim that special something that
makes them different.
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You'll have to watch that shoulder, comrade. |
Avalon
regularly clashes with North Bondi. Sometimes, earlier there are five Sundees
in January, those swims get their own dates. Now, with Newport claiming the
first Sundee in January, North Bondi must weigh up who’d they rather run
against, not to mention the value or weight of running too close to New Year.
Chances are that these two swims usually will clash again.
There is
another course, however, which either swim could take. Sydney is devoid of swims on the weekend between Xmas
and New Year, or the public holidays surrounding them. There’s nothing in
Sydney between Manly on the third Sundee in December, and Newport on the first
Sundee in January.
In Victoria,
there is a tradition of making a virtue of this holiday period: the Xmas-New
year week sees a run of good swims at Pt Leo on Boxing Day, then Anglesea and
Pt Lonsdale later in the week. Granted, these swims run on Victoria’s holiday
coasts. But plenty of punters travel down from Melbourne to take part in them,
as do holidaymakers in situ.
Someone should
have a look at that space in Sydney. There are plenty of swimmers around. At
the moment, Yamba runs around that time, way up on the North Coast. Who will
fill the void in Sydney?
One thing is
certain, as they TV news people say, only time will tell… er, they would get
the date to themselves, and that, on the ocean swimming circuit these days, is
one of the most precious commodities of all.
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Our GPS-in-a-plastic-bag said 1.62km. |